• Reggie P. Louis

Avengers: Endgame marketing budget over 200 million dollars. Yes...You read that right.

If you're someone that tends to be out of the loop when it comes to the current events within the pop-culture sphere, there is a little indie flick releasing next week called Avengers: Endgame. This film marks the end of a 10-year journey that spans over 20 films. It is the culmination of the intricately woven story-lines we have experienced, orchestrated by Kevin Feige at Marvel Studios. So naturally, this movie was going to be big. Seeing as last year's Infinity War was a monster success ( 4th film in history to cross the 2 billion dollar mark), it's follow-up only makes sense to be a bigger hit. However, it seems that Disney and the good folks at Marvel see no limit to just how huge this film could be. According to Deadline, the film has a marketing budget that exceeds 200 million dollars! Let's break this down...we're talking about a movie that already has a production budget that is well over 300 million dollars, considering RDJ alone is taking a large size of that budget due to his very sweet box office percentage deal. After that, factor in the bonkers amount of other stars in the film that are paid from that budget as well. Yeah. Oh yeah. I would say that over 300 million makes perfect sense. So let's do some math... A film with a production budget of 300M, with a marketing budget of 200M is a film that costs...

500 MILLION DOLLARS to make. That means that just for the movie to break even, where the studio doesn't take any loss, the movie has to make at least 500 million dollars. Granted, we are talking about a movie that will have NO PROBLEM making that. In fact, the projected numbers for Endgame on opening weekend is over 800 million dollars worldwide. That's 3 days. That is astronomical. The amount of money involved with this movie is nothing short of astounding. Just to give you some comparison...Warner Bros. has a film in theaters now called Shazam ( a GREAT movie, by the way) that has a production budget of 90 million dollars (without marketing). That means WB could have made two Shazam movies for less than the MARKETING budget for Endgame. Sigh... I love this stuff! Drop down and leave a comment and let me know what you think? How successful do you think Endgame will be? Could it dethrone Avatar? Let me know. Thanks for stopping by!

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